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ABOUT US

We grow, when you grow.

CreditBook is a digital platform that aims to serve Pakistan’s burgeoning yet underserved Micro, Small and Medium Enterprises. 

Our Vision


CreditBook’s vision is to allow users to climb out of the negative cash flow cycle that has been holding them back from growing their businesses. Ultimately, CreditBook’s mission is to lend a helping hand to this large but underserved market segment.

By serving this segment, we believe a ripple of economic activity will empower those in their supply chains and in the community beyond.

Our Goal


CreditBook’s goal is to reduce stress for users. Firstly, by tracking both cash received and payments pending, our ledger system enables greater efficiency and transparency for decision making. Secondly, automated payment reminders are sent directly to creditors, ensuring that return on credit is faster and easier for our users.

Our Team

Iman Jamall
Background in innovation & public policy, with expertise in combining human sciences & data-driven approaches for development projects. Iman has led projects in Pakistan, Uganda, Europe & the UK, including field & foresight work for SOIF, UN Habitat, IRENA & one of Pakistan’s largest banks. Iman is a recipient of awards from UCL & ESADE.
Hisham Adamjee
Experienced team leader with a history of working in the venture capital, food, and industrial supplies fields. Now in the tech space, focusing on creating in-house products that can grow into their own companies.
Hasib Malik
Expertise in leading startup design & lean experimentation with large firms in the UK, Europe & Pakistan, including the development of Tez financial services (Pakistan’s first digital-only bank)). Hasib is a graduate of City University London and of ESADE Business School.
Muhammad Bin Sabir
Muhammad has experience working in growth, product and data teams of startups including EZOfficeInventory, FIndMyAdventure, Suncart & SWVL. Muhammad has also founded a consulting firm that helps early stage technology companies find product market fit and grow in a data driven way
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